National Trust #NTHouseProud
Social Media Campaign - for Londoners
Summary
#NTHouseProud is a Social Media Campaign for Londoners.
“Join National Trust London in a social media experiment to archive how Londoners live now! Historic houses are a part of our national heritage. Now your home could be too…”
The client, National Trust, as one of the largest and oldest charity in the UK, would like to raise the profile of the National Trust in London, increase the number of members and provide more activities for the ‘Liberal Opinions Demographic’ to participate.
What I did
I acted as a Multimedia & Interaction Designer who originated and developed the concept. It was a collaboration between the Royal College of Art and the National Trust, and we brought it to life. It was one of the highlights during the London Design Festival 2014. My contributes include but not limited to:
Concept Development
Personas & User Journey
Multimedia Design, Video Making & IAB Ad Units
Strategy
How can we make National Trust relevant in an urban environment and celebrate the love of London through owned and unowned properties?
We approached the target audience with an engaging and exciting social media campaign concept:
#NTHouseproud: Join National Trust London in a social media experiment to archive how Londoners live now!
Historic houses are a part of our national heritage. Now your home could be too…
Delivery
#NTHouseproud is a social media experiment that captures and celebrates a unique moment in history—this one. We’re interested in how Londoners live in 2014 and the ways we exploit and design our living spaces.
From shared houses and studio flats to Georgian terraces and canal boats, no matter how humble or how grand, be #NTHouseproud and make history by adding an image of your city space to our digital archive.
Results
We launched a website #NTHouseproud and released a series of video and IAB ad units, to promote this social media campaign online and offline.
It was one of the key activities in the London Design Festival 2014.