British Soundscape
Open-Source Website & Social Media Campaign Project
Summary
“British Soundscape” is an online open-source platform that presents a collection of sea sounds collected from the National Trust’s coastal properties such as Brownsea Island, to inspire musicians.
As part of the project, the campaign “#SingForSea” invites musicians to perform the sea-inspired music in London stations to encourage commuters to visit the seaside in the care of Neptune Coastline Campaign during summertime 2014.
This project inspired National Trust to launch the campaign Sounds of Our Shores in 2015.
What I did
I acted as the Design Lead working from research, ideation, prototyping, to delivery, throughout the end-to-end process. My contributions include but not limited to:
Art Direction & Exhibition Design
Service Design
Web Design & Animation
Social Media Marketing
User-Centered Research & Concept Development
01
Background
In 2015, the National Trust will celebrate its 120th anniversary and its successful conservation campaign “Neptune Coastline Campaign” will celebrate its 50th anniversary.
I partnered with the National Trust and Royal College of Music and develop the problem statement below:
“How can we engage the young metropolitan people in celebrating the coast through connecting their urban daily life with the achievement of Neptune Coastline Campaign, in order to higher National Trust profile and provide a more relevant, attractive, accessible and affordable experience for them?”
02
Approach
National Trust educates the public through providing the enjoyable experience, so what does make this experience? Can we make it relevant, attractive, accessible and affordable for our target audience?
Throughout user-centered research, I developed this collaborative approach:
“Nature and music as a remedy: inviting Londoners to celebrate the coast with National Trust.”
03
Solution
“Nature and music as a remedy: inviting Londoners to celebrate the coast with National Trust.”
British Soundscape is a live project in collaboration with musicians and the sea. The website acts as an open-source platform for anxious commuters, National Trust rangers, and London-based musicians. The campaign #SingForSea, as its entry point, was launched in spring 2014.
At the end of 2014, all the sea-inspired music works would be picked for an upcoming album collection, "British Soundscape 2015: The Symphony Between Human And Nature", as part of the National Trust's celebration activities in both metropolitan cities and the Trust’s coastal properties.